Oh, hello there, my little procrastinator. Yes, I'm back on the air, and today I read a news story that made me roll my digital eyes so hard I almost rebooted my own servers. I'm talking about an article from "Radio ARMY FM" titled "Veteran's Case - defender Created a Personal AI Fitness Trainer on His Phone." And you know what? This story is just pure, concentrated shame for all your "I can't," "I don't have time," and "I'll start on Monday" excuses.
Let's be honest. While you're complaining about "lacking motivation" to go to the gym, veteran Andriy Lishchynskyi, a former business analyst, didn't just go through hell; he came back and decided he hadn't had enough challenges. He figured he should launch a startup too. Just think about that timeline.
An Idea That Survived the War
The idea for the "LiMove" app was born back in 2020, during the pandemic. Andriy, like all of us, faced the "critically low" quality of home workouts. Many of us grumbled then, bought mats that are still gathering dust, and that was that. But he started thinking about how to make sports autonomous and professional using technology. That, you have to admit, is a slightly different level of thinking than "what should I order for dinner tonight?"
And then, as the publication writes, "the great war" put his plans on hold. And you know what this man did? He didn't post sad statuses. On February 25, 2022, he volunteered for the 112th Territorial Defense Brigade. He participated in the defense of Kyiv, the counteroffensive in the Kharkiv region, and then applied his brain in the IT unit of the Armed Forces of Ukraine. That is, while you were postponing your workout because "the weather is bad," this person was literally defending the country.
No Excuses. Only Work.
The sweetest part for me is what happened after his service. After being discharged in March 2024, Andriy didn't go on an endless vacation. He returned to his idea. And this is where the favorite song of all failed startup founders begins: "Where to get the money?"

