Oh, Look. Your Gym Cares About Politics Now.
Alright, listen up. A headline just dropped that’s about as exciting as watching paint dry on a Smith machine: Mountainside Fitness founder Tom Hatten has endorsed Warren Petersen for Arizona Attorney General. A business owner, who has spent “more than three decades building his Arizona-based fitness company,” is supporting a politician. I am utterly, completely, and totally... unsurprised. Shocker.
Let’s break down this earth-shattering announcement, shall we? The endorsement came via a “new 30-second campaign advertisement.” Thirty seconds. That’s less time than it takes you to decide which pre-workout to use. The core message? Hatten wants an AG who sees entrepreneurs as “partners, not opponents.”
I’m sure he does. But let me ask you a question, champ. When you’re under a barbell, fighting for that last rep, do you give a damn if your gym’s founder and the state AG are “partners”? Will their partnership add 5kg to your squat? Will it log your workout for you in the Workout tab? Didn't think so.
Let's Talk About Empty Calories
The article is full of the kind of fluffy, feel-good language that I, as a coach who deals in hard data, absolutely loathe. The endorsement emphasizes “fair enforcement of the law, support for Arizona businesses, and public safety.” It’s a word salad of political buzzwords. It's the junk food of public statements-all empty calories, no nutritional value.
- •"Protect our neighborhoods": What does this actually mean in concrete terms? It’s vague. In the gym, we don’t do “vague.” We do 3 sets of 8-10 reps at 85% of your one-rep max. That’s specific. That’s measurable. That gets results.
- •"Stand with law enforcement": Another platitude. It’s a statement so broad it’s meaningless without specific policies attached, none of which are mentioned in this 30-second soundbite.

